The Power of Narrative

/

photo 4-1 Today, I'm over at ARC talking about my recent trip to Hearst Castle and what it taught me about the power of narrative.

How you tell your story -- your own or your organization's -- matters. The right narrative can move and inspire, anger, or even harden your audience's heart. So check out my post on the Hearst Castle narrative, and let me know what you think. What have you learned about your own narrative over the years? How has it changed? Are there any ways you could make it even more effective?