Comments for Richelle Morgan http://richellemorgan.com Creative Solutions for NonProfits and Socially Responsible Organizations Tue, 27 Mar 2012 15:13:39 +0000 hourly 1 http://wordpress.org/?v=3.3.1 Comment on The Simple Truth About Direct Mail Rules by Richelle Morgan http://richellemorgan.com/2012/03/the-simple-truth-about-direct-mail-rules/#comment-4755 Richelle Morgan Tue, 27 Mar 2012 15:13:39 +0000 http://richellemorgan.com/?p=431#comment-4755 Thanks Gayle! I'll never forget the year and a half I tried to beat the ugliest outer envelope I'd ever seen. I was certain it would be an easy task, but that darn thing had a life of its own! That experience has helped me keep an open mind when clients suggest tests I would have nixed out of hand before. Thanks Gayle!

I’ll never forget the year and a half I tried to beat the ugliest outer envelope I’d ever seen. I was certain it would be an easy task, but that darn thing had a life of its own! That experience has helped me keep an open mind when clients suggest tests I would have nixed out of hand before.

]]> Comment on The Simple Truth About Direct Mail Rules by Gayle L. Gifford, ACFRE http://richellemorgan.com/2012/03/the-simple-truth-about-direct-mail-rules/#comment-4754 Gayle L. Gifford, ACFRE Tue, 27 Mar 2012 14:24:30 +0000 http://richellemorgan.com/?p=431#comment-4754 Richelle, Your ears must have been burning! I was just sharing this caution a few days ago with another blogger. It's always humbling when that one page, benefit-bereft letter, multi-signature letter pulls better than the well-crafted one that followed all the rules of direct mail creative. Richelle,
Your ears must have been burning! I was just sharing this caution a few days ago with another blogger. It’s always humbling when that one page, benefit-bereft letter, multi-signature letter pulls better than the well-crafted one that followed all the rules of direct mail creative.

]]> Comment on Working Together by Mike http://richellemorgan.com/you-may-need-my-help-if/#comment-4511 Mike Mon, 27 Feb 2012 22:49:01 +0000 http://richellemorgan.com/?page_id=41#comment-4511 Afternoon, Richelle! Nancy Ellis just passed me your URL. (Nice site.) Did Nancy mention that I'm a member of an informal group of copywriters. We meet on the second Thursday of the month (5:30-7p) at Zoomtopia. It's a friendly bunch, and a great chance to chat with sympathizers to our daily struggles as freelancers. Would you like to come to our next meeting (3/8) and check it out? You'd be most welcome. All hope all else is going well for you, Richelle. Cheers, M!ke Afternoon, Richelle!
Nancy Ellis just passed me your URL. (Nice site.)

Did Nancy mention that I’m a member of an informal group of copywriters. We meet on the second Thursday of the month (5:30-7p) at Zoomtopia. It’s a friendly bunch, and a great chance to chat with sympathizers to our daily struggles as freelancers.

Would you like to come to our next meeting (3/8) and check it out?
You’d be most welcome.

All hope all else is going well for you, Richelle.
Cheers,
M!ke

]]> Comment on Fighting the Formula by Richelle Morgan http://richellemorgan.com/2012/01/fighting-the-formula/#comment-4110 Richelle Morgan Mon, 16 Jan 2012 17:13:47 +0000 http://richellemorgan.com/?p=399#comment-4110 Thanks Kevin, I really appreciate your comment and the fact that you asked the question in the first place. Love that one question inspired both of us to try something new! I look forward to many more conversations to come! Thanks Kevin, I really appreciate your comment and the fact that you asked the question in the first place. Love that one question inspired both of us to try something new! I look forward to many more conversations to come!

]]> Comment on Fighting the Formula by Rocky http://richellemorgan.com/2012/01/fighting-the-formula/#comment-4098 Rocky Mon, 16 Jan 2012 07:08:28 +0000 http://richellemorgan.com/?p=399#comment-4098 Your answer lifts the intellingcee of the debate. Your answer lifts the intellingcee of the debate.

]]> Comment on Fighting the Formula by Kevin Monroe http://richellemorgan.com/2012/01/fighting-the-formula/#comment-4052 Kevin Monroe Sat, 14 Jan 2012 00:53:48 +0000 http://richellemorgan.com/?p=399#comment-4052 Richelle - really appreciate this article and am amazed at the power of one question. Nice to see how my question inspired you. Your answer inspired me and I took your advice and wrote a couple of different kinds of pieces this week (none published anywhere) just to stretch my brain. Glad we connected on Twitter - @kevin_monroe Richelle – really appreciate this article and am amazed at the power of one question. Nice to see how my question inspired you. Your answer inspired me and I took your advice and wrote a couple of different kinds of pieces this week (none published anywhere) just to stretch my brain.

Glad we connected on Twitter – @kevin_monroe

]]> Comment on Tip O’ the Moment by Your Fundraising Letter: the 3 Pillars of Persuasion » Richelle Morgan http://richellemorgan.com/2011/06/tip-o-the-moment-4/#comment-1772 Your Fundraising Letter: the 3 Pillars of Persuasion » Richelle Morgan Wed, 02 Nov 2011 23:08:54 +0000 http://richellemorgan.com/?p=195#comment-1772 [...] you sit down to plan out your next fundraising letter, of course you’ll remember to write to one donor, have one signer, make it personal (by using a lot of “I, you, we”) and keep your [...] [...] you sit down to plan out your next fundraising letter, of course you’ll remember to write to one donor, have one signer, make it personal (by using a lot of “I, you, we”) and keep your [...]

]]> Comment on What Nonprofits Can Learn from Netflix by Richelle http://richellemorgan.com/2011/09/what-nonprofits-can-learn-from-netflix/#comment-99 Richelle Wed, 28 Sep 2011 14:56:20 +0000 http://richellemorgan.com/?p=308#comment-99 Great point, Amy. It's just as important to speak up when you see something wrong as it is to listen to different opinions. Great point, Amy. It’s just as important to speak up when you see something wrong as it is to listen to different opinions.

]]> Comment on What Nonprofits Can Learn from Netflix by Amy http://richellemorgan.com/2011/09/what-nonprofits-can-learn-from-netflix/#comment-98 Amy Wed, 28 Sep 2011 13:05:24 +0000 http://richellemorgan.com/?p=308#comment-98 Totally agree, Richelle! When I read the letter, I thought someone in that company must be shaking her/his head and muttering "I told you so." Listen to donors, AND listen to voices of dissent/differing opinions in your organization. They may not always be right, but they will make you think through your reasoning and decisions. And if you're someone with a differing opinion, don't be afraid to speak up. Otherwise, you may be stuck writing your boss' mea culpa (not to mention a cover letter and resume). Totally agree, Richelle! When I read the letter, I thought someone in that company must be shaking her/his head and muttering “I told you so.” Listen to donors, AND listen to voices of dissent/differing opinions in your organization. They may not always be right, but they will make you think through your reasoning and decisions. And if you’re someone with a differing opinion, don’t be afraid to speak up. Otherwise, you may be stuck writing your boss’ mea culpa (not to mention a cover letter and resume).

]]> Comment on 3 Ways to Involve Your Donors by Tips & Tricks: Letter Length » Richelle Morgan http://richellemorgan.com/2011/08/3-ways-to-involve-your-donors/#comment-52 Tips & Tricks: Letter Length » Richelle Morgan Wed, 10 Aug 2011 23:17:27 +0000 http://richellemorgan.com/?p=268#comment-52 [...] 3 Ways to Involve Your Donors [...] [...] 3 Ways to Involve Your Donors [...]

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